City of Lawrence UX research case study
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Hierarchical task analysis
The assignment goal was to go to fandango.com and create a hierarchal task analysis for finding a movie on a Sunday afternoon. Below is the process I went through to create my analysis.
Multiple data points-task analysis
The objective of this was to collect multiple data points and find commonalities and then build a task analysis based off of your findings. In this case, the task was to build a campfire.
A Pizza mind semi final presentation
As I begin wrapping up the spring semester I have started putting together a presentation board that tells the story of my research and design. I still have a few items to adjust based off feedback from last class but overall, I am very pleased with how this project has turned out!
https://www.behance.net/gallery/141875583/A-Pizza-Mind
Final video prototype for “Data Tracker”
The purpose of this prototype was to create a build to think video that would present and create a discussion around the topic. My video focuses on data privacy and creating a way for users to take more control of how and when their data is being used.
A/B and Semantic differentials testing
As I am working on the design and user experience of my website, I incorporated a couple user tests to help make design decisions. This exercise has helped me to see how my users are interacting with the website. It has also helped me in creating and asking good research questions to help shape strategic decision making along with user friendly design.
View tests:
https://forms.gle/pAe6qswjACQMmnz76
Concept Scenario-A Pizza mind
A concept scenario was created to show how the user would engage and interact with A Pizza Mind app. I tried to think of the user and what they may say during their initial impressions when using the application.
I am also starting to build out and develop more visuals with the look and feel of the application. I have created a logo and am working through the flows and information that will be presented to the user when they navigate this space.
I am keeping my user goals and wishlist in mind and relying heavily on my project statement to always keep the user in mind.
Public Health Pass
This project was a group effort between two classes. (Interactive and Design Management) We were focused on creating an easier way to show Covid-19 vaccination status and testing history.
Data tracker prototype (rough draft)
This was my first rough draft using actual footage for my future problem design scenario video. (prototype) This was a great exercise for me to think through all the shots and any additional things I would need that I had not thought of before actually going through this.
I had to use my husband as a stand in actor for this version and that was a fun challenge in itself. Overall, I think the story is really coming together. We reviewed our videos in class and the main feedback I got overall was that it was a little “flat”. I plan to add some more emotion and drama into the actor/script when shooting the final video.
We were also tasked with filling out a CAST model to help work through some of the process and meaning behind it all. I am excited to start filming the real deal and am thankful I have this great template to work with as a guide.
Design Problem Scenario
Illustrating a design scenario is an engaging way to tell a story. It adds visuals and can add context to the viewer. The task here was to think of a design problem you have had in your career and tell the story with the solution visually. I really had a lot of fun with this one. My story was in regards to my time as an art director when I changed the way we collected and created photography for a publication.
Process+Growth in Design 